competition
THE INDUSTRY
Lack of brand identity leads to poor retention.
Poor marketing tactics without meaning or a genuine connection with the guest.
Saturated markets.

YAIYAI
We have a strong and unique brand identity that draws guests to the experience.
The voice of LK, our founder, markets directly to guests and industry professionals.
We continually market with branded, original and creative promotions and events.

brand identity
THE INDUSTRY
Salons have a name, not a brand.
Salons convey that they are one of many similar establishments. 
Salons offer basic services and products that can be purchased anywhere.
Salons market convenience over experience, hence the walk-in. 

YAIYAI
YAIYAI Blueprint Your Style philosophy conveys a clear vision and purpose.
The YAIYAI brand offers exclusive product lines that increase brand identity.
YAIYAI is a national brand that has also increased its brand identity. 
We own National Trademarks that protect our brand identity.  
We have protected all of our intellectual properties, which secures our brand identity.

culture
THE INDUSTRY
Salons are self-focused, valuing revenue over the guest experience.
Salons often lack a cohesive team culture, leading to competition among staff members.
The industry is breeding huge egos instead of hearts to serve.

YAIYAI
YAIYAI is guest-focused.
We operate with an all-for-one, one-for-all, Tribe culture. 
YAIYAI UNI molds students with skill, heart, and excellence.
We have hearts to serve our guests and one another. 

operations, management
THE INDUSTRY
Salons tend to have smaller, if any, management staff.
Lack of management creates disorganization, and poor culture.
Smaller establishments may not have the ability to provide continued education.
Larger establishments tend to be too busy to manage, educate, and remain current. 

YAYAI
YAIYAI HQ oversees all operations, working closely with the Location Coordinator. 
Our associates have a dedicated HR Coordinator to support their team experience. 
YAIYAI has developed turn-key operations that assure organization.
Our associates are groomed, and continually inspired with ongoing education.
We travel, attending educational events and trend-watching throughout the year. 

leadership
THE INDUSTRY
Salons tend to have smaller teams, busy owners, and a free-for-all condition.
They often struggle with a lack of organization and guidance. 
 
YAIYAI
YAIYAI has a corporate headquarters team, as well as location leadership.
YAIYAI has a tiered management system for Corporate, locations, and associates. 

marketing
THE INDUSTRY
Salons often lack the time to market themselves.
They tend to market deals rather than sharing an experience. 
They convey a cookie-cutter message that can be purchased anywhere. 

YAIYAI
YAIYAI markets consistently from our corporate headquarters marketing team. 
We are original and creative with our marketing tactics.  
Our style is to engage with our guests, creating a lasting impression and raving fans. 

retention
THE INDUSTRY
Salons tend to offer basic services.
They tend to lack in skill level and overall guest experience.
They give an ordinary presentation, instead of an extraordinary one. 
This experience can be purchased anywhere. 

YAIYAI
YAIYAI Style, Social, Self is like none other. 
We allure guests with curiosity and deliver above and beyond expectations. 
Guests cannot purchase that experience elsewhere.
We deliver excellence in skills, trends, and the overall experience.
We are exclusive.

retail products
THE INDUSTRY
Salons often carry common products that can be purchased elsewhere.
They also tend to get undersold by large retailers and online markets.  
Most of these common products are available at large retail stores.
Too many products on the shelf create confusion for the guest.  
This results in an increase in operating costs. 
There is nothing exclusive to bring the guest back to the salon for the purchase. 

YAIYAI
YAIYAI is exclusive, as we formulate all of our own product collections.
We offer multiple collections that become part of the guest's Blueprint experience. 
We are an organic company with a clean environment and a commitment to sustainability through our 'Go Green 'initiative.
YAIYAI collections can only be purchased at our locations or on our website.
We also endorse several elite national brands.

cost of the sale
THE INDUSTRY
Salons purchase corporate product lines, which continue to increase in cost.
They tend to spend too much on back bar products, with too many options.
Lack of leadership leads to waste at the back bar.
There is a fairly large, dead-weight expense in the front of the house. 
They pay out high commissions, without any cost-of-sale deduction.

YAIYAI
YAIYAI's innovative business tactics have significantly lowered expenses.  
YAIYAI buys direct.
We have created new compensation plans with benefits, building vested careers. 
We have redesigned the entire salon model, offering a guest experience that features a wide variety of products and services to purchase. We are sustainable and profitable.