In the 2000’s, we were on fire! Two additional locations were launched in Central Florida, one with extended spa and fitness services.  We learned a lot about the industry, the issues, and where we wanted to go in the future.  The hairdressing industry offered too many product options, too much hype about what the “new cool” was, and gave the impression of a sales pitch rather than a personalized experience. However, this concept did not align with our brand, as we are guest-focused. To address this issue, we decided to simplify and customize the experience. As our passion has always been centered around the guest, we made sense of it all and created the YAIYAI Signature Style, continuing to perfect our Blueprint philosophy and the YAIYAI product lines.  This educates the guest by sharing their best options based on their personal characteristics, making them feel unique and confident.

We continued to build the YAI YAI brand. The original meaning of “Salon” is a gathering place.  We noticed that over the years, guests tend to meet and converse with other guests at the salon during their reservations.  This is when we established the YAI YAI experience and created this “gathering place”.  We extended the style experience with a coffee bar to a wine bar, day to night.  

Continuing on, let’s talk about 2000s hair! Wavy hair pinned back on the sides became a big trend, popularized by Mary-Kate and Ashley Olsen.  popstar Brittany Spears continued to inspire others to go crimp and straight at the same time. Super straight with random curls was inspired by punk-pop diva Avril Lavigne. Flipped-out on the ends was the craze of 2000! I can’t tell you how many countless hours we spent designing, flicking, texturing, slicing, and dicing hair to achieve these looks.  Our Blueprint Style philosophy rocked these silhouettes, as they were highly textured, airy, pointy, entirely hand-sculpted, and balanced. 

The very bleached blond, shoulder-length, sloppy bob with a zig-zag part became the dream of almost every girl! It was Christina Aguilera's signature look. 

The short pixie cut by actress Halle Berry was epic.  Every guest who loved short hair wanted to be her!  We replicated the shape so many times and made it their own! 

The side-swept bangs became a “gotta have it” look.  They needed to be sliced for texture and sculpted to the face.  This look was inspired by Nicole Richie. 

A very dark color, short, choppy bangs, and layered lengths were introduced with much personality by Ashlee Simpson. 

A high ponytail with straight bangs was rocked by singer Rihanna.

The era of chunky highlights with extreme contrast, which created harsh vertical lines, was the look inspired by Kelly Clarkson.